Loungewear Redefined
Founded in the heart of Dubai, By Loden is a homegrown label rooted in the belief that true luxury begins with comfort. Our mission is to create elevated loungewear that feels just as good as it looks — think timeless silhouettes, thoughtful details, and fabrics that move with you. Every piece is designed to be styled up or down, whether you're lounging at home, heading to brunch, or running errands in style. Effortless, versatile, and made to last — By Loden brings a fresh take on modern comfort, made for the way you live now.
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From cozy throws to elegant abayas, effortless coord sets, and flowing kaftans — there's a little something for every style and every moment. Every piece in our collection is united by one thing: an unwavering commitment to ease of wear and all-day comfort. Style may vary — but comfort is always the constant.